Spire Insurance
A customer-driven auto insurance platform
Spire is Nationwide's new digital insurance platform designed to be convenient and accessible way for millennials to secure auto insurance coverage using a mobile device.
Background
Nationwide has introduced Spire, a new auto insurance product geared toward millennials. Spire takes on a modern and mobile-first approach to get a quote in as little as 60 seconds.
Challenge
The auto insurance landscape is long overdue for an upgrade. With the demands of busy lifestyle, millennials is looking for a simple, easy-to-understand digital insurance platform that is designed to be convenient and accessible from your phone. The good old days are long gone from when people are spending so much time answering dozens of questions to get insurance. Nationwide is powering an insurance that fits how millennials are living today.
Results
Spire's digital platform is a modern and customer-driven approach that is backed by a great user experience to help customers reimagine buying auto insurance.
Role: User Experience Lead / Ogilvy
Services:
• Functional requirements
• Content strategy
• Information architecture
• User experience flows
• Wireframe and interactive prototypes
Platforms:
Website and mobile experience
Everything you need right at your finger tips
• Quickly access your ID cards
• Manage your account from the app
• Earn fun rewards
• Roadside assistance always available
• Access trip history for driving insights